The follow-ups nobody has time for are the revenue nobody collects

The problem

A children's gym runs trial classes to win members. Parents attend, staff mean to follow up, and the day takes over. The same pattern applies to unpaid invoices and unanswered enquiries. None of it is hard work: it's remembering work, at the worst possible times, forever.

The approach

1. 1List the moments that should always trigger a message: trial attended, invoice unpaid at day 7, enquiry unanswered at day 2.
2. 2An agent watches those moments and drafts the right message each time, in the owner's tone, ready to send or sent automatically, owner's choice.
3. 3Everything is visible: what was sent, to whom, what came back.

The outcome

Follow-up stops being a memory problem. The owner's time goes to classes and parents, and the quiet revenue leaks: trials, invoices, enquiries, get chased every single time.