Tracking
Tracking tags every enquiry with where it came from: a form sent, a call pressed, and the channel and campaign behind it. When the work is won, you know which channel brought it.
- The events under the tag: form started, form sent, call pressed, order placed, each one set up and named.
- Every form tagged at source, so nobody has to ask the customer how they found you.
- Calls counted with a tracked number on the site, because for many businesses most enquiries come by phone.
- Consent wired to the tracking, so declining stops it. Tested end to end at handover, and again a month later.