Search (SEO)
The pages, titles and structure that make you findable for what you sell, in the places you serve.
Swann
Digital marketing: found by people already looking
Digital marketing here means three things.
You are found on Google, in the results and on the map. You are found by AI assistants, when people ask one instead of searching. You pay for ads only where a click can turn into work. We run it for you, or we set it up and hand it over with a playbook your team can follow. Both are fine. Nobody should be paying for clicks nobody measures.
What we do
Local presence
Your business profile, your reviews answered, and the map result people tap to call.
AI search (GEO)
Some people ask an assistant instead of searching. Being the answer it gives is its own work. It means pages that state plainly what you do, where you work and who you serve, so an assistant can quote you.
Google Ads
Campaigns wired into the tracking, so you can see which clicks became enquiries and which enquiries became work.
Tracking first
Tracking comes first. Every form and every call is tagged with where it came from, before any money goes into ads.
Then the spend follows the enquiries that became work. A channel that looks busy and closes nothing loses its budget. The quiet one that brings the work gets it.
Run by us, or handed over
Both are fine. Nobody should be paying for clicks nobody measures.
We run it
- A short note each month: what was spent, what came in, what changes next month
- The spend follows the enquiries that became work
- A channel that closes nothing loses its budget
You run it
- The setup, the tracking and a written playbook your team can follow
- The accounts stay in your name from day one
- A monthly check with us is optional, and priced as its own line
Pricing
| What | Cost |
|---|---|
| The first conversation: one call, our homework, a written solution and a price | No charge |
| Setup: search, local presence, AI search, tracking and campaigns | Quoted per project |
| Monthly management, when we run it | A monthly amount, agreed in the proposal |
| Your ad spend | Separate from our fee, shown as its own number |
What moves the price: how many services and places you want to be found for, whether the tracking already works, and how many campaigns run at once. Everything is in the proposal before anything starts.
The numbers, in one place
- Setup is quoted per project, management is a monthly amount, and your ad spend is always separate from our fee.
Questions
Questions
Maybe not yet, and we will say so. A referred customer still looks you up before they call. The minimum worth having is a site and a business profile that do not lose the referral you already earned.
Enough to buy useful data in your market, and that number changes by trade. We name it in the proposal. If your budget is under it, we say start with search instead.
We make sure every review gets a considered reply, and that asking for a review becomes part of the work. Nobody can remove honest bad ones. Distrust anyone who says they can.
You do. We work inside accounts in your name, with the least access that does the work, and you can remove us in one click. If you stop working with us, the account, the history and the tracking stay with you.
The next step
Book 30 minutes with us.
We look at your website and what a month of ads costs you today, if you run any, and help you get started. The first call is free.
Or email [email protected]. The first call is free.