Analytics, configured rather than pasted
A tag on the page counts visits and nothing else. What matters is the events underneath it: form started, form sent, call pressed, quote requested, order placed.
Measure
Know where the work actually came from
Most owners can name their best month.
Far fewer can name the source that paid for it. The spend carries on going to whichever channel someone believes in, and the one that quietly brings the good jobs never gets more. This is the plumbing that answers it: every enquiry tagged with where it came from, every form and call counted the same way, and the numbers landing somewhere you will actually look. From R9,000.
01
What this answers
| Question | What makes it answerable |
|---|---|
| Where did this enquiry come from | Every form and call carries its source through to your CRM or inbox |
| Which channel brings the jobs worth having | Value attached to the source, not just the count |
| How many people started the form and gave up | Step by step, so you know which field loses them |
| Is the campaign actually paying | Spend on one side, closed work on the other, same period |
| Which pages do the persuading | The pages people read before they enquire, not just the ones they land on |
02
What actually gets set up
Every form tagged at source
The enquiry arrives carrying the channel, the campaign and the page it came from, so nobody has to ask the customer how they found you.
Calls counted
A tracked number on the site, so the phone stops being the part of the business nobody can measure.
Consent handled properly
POPIA in South Africa, GDPR if you sell into Europe. The banner is wired to the tracking rather than sitting next to it.
Tested end to end
We submit real forms and press the real buttons, then check each one arrived and carried its source. This is the step most setups skip, and it is why so many are quietly broken.
Checked again after a month
Tracking breaks when the site changes. A check is part of the job, not an extra.
03
How this is usually broken
We see the same four, in roughly this order.
The form was replaced and nobody re-tagged it. Enquiries still arrive, the reporting shows a cliff on the day of the redesign.
Everything is counted as direct. Sources are stripped somewhere between the ad and the form, so the best-performing channel is invisible and the worst keeps its budget.
The phone is not counted at all. In trades, transport and clubs, most enquiries are calls. A setup that only counts forms is measuring the minority.
The consent banner blocks the tracking it was meant to govern. Nothing is recorded, and the numbers look like a bad month rather than a broken tag.
04
What it costs
| What you are setting up | Cost |
|---|---|
| One site, its forms and call tracking, tested end to end | From R9,000 |
| Several sources, campaigns and an e-commerce shop | R18,000 to R35,000 |
| Adding the numbers to a dashboard you already have | Quoted per job |
| The monthly check that it is still working | Part of a care plan |
You see the number before anything starts. Tracking on its own tells you what happened. Put it next to a dashboard and it tells you what to do about it.
What we can see, and what we never do
We need access to your site, your ad accounts and wherever enquiries land. We take the least access that does the job, in your own accounts, and you can remove it in one click.
We do not sell, share or resell your data. We do not add third-party trackers you did not ask for. Anything we set up, you own, in accounts in your name.
06
Where this sits
Tracking is the first of the three pieces under Measure. It records what happened. Dashboards put those numbers on one page you actually open. Reporting turns them into the pack that goes out at month end.
It is worth doing in that order. A dashboard built on broken tracking is a confident wrong answer, which is worse than no dashboard.
The numbers, in one place
- From R9,000 for a site, its forms and call tracking, tested end to end.
- More sources, an e-commerce shop or several regions is R18,000 to R35,000.
- Bands below.
Straight answers
Questions owners ask us
Analytics installed is not analytics configured. The tag counts visits. What you need is the events under it, tied to the enquiries that turned into work. Most of the setups we open have the tag and none of the events.
Barely, and we measure it before and after so you have the number rather than our word. Where a setup has collected six trackers over the years, removing the four nobody reads usually makes the site faster than it was.
No. Where you would rather not send visitor data to Google, we set up a privacy-first alternative that keeps the data in your own account. It costs a little each month and answers the same questions.
Then call tracking is the part that matters and forms are the side dish. A tracked number on the site tells you which channel made the phone ring, which is the number most trades and transport businesses have never had.
Yes, with consent handled properly. POPIA requires you to tell people what you collect and let them decline. We wire the banner to the tracking so declining actually stops it, rather than only appearing to.
The next step
Send us your website address and tell us which channel you think brings your best work.
We run a free check on what is currently being tracked and what is not, and you get the findings whether or not you use us. WhatsApp or call +27 73 932 6852, or email [email protected].
Or email [email protected]. No slides, and no invoice for the conversation.