The events under the tag
A tag on the page counts visits. What you need is the events under it: form started, form sent, call pressed, order placed. We set up each one and name it.
Swann
Tracking where your enquiries come from
Tracking tags every enquiry with where it came from.
A form sent, a call pressed, and the channel and campaign behind it. The tag travels with the enquiry, so when the work is won you know which channel brought it. It covers your site, your forms and your phone number. We test each one by hand before we hand it over.
The free audit
Send us your website address. We run the check ourselves and email you what we find within two working days.
What the audit covers:
- Which events fire, and which do not
- What starts before your cookie banner is answered
- Whether your cookie policy matches what actually runs
- Whether the source survives from the advert to the form
- Whether calls are counted
- How fast the pages open on a phone
- Whether an AI assistant names you when someone asks it for what you sell
For that last one we ask an assistant that searches the web the questions a customer would type, and count whether you come back in the answers.
Read an example: the audit run on this site, unedited.
Ask for one check and you get all three: tracking, security and site health, run together on your address, one set of findings by email.
Nothing to sign, and no obligation after it. Most sites have at least one of these broken, and knowing which one is worth having whether or not you work with us.
Already have your findings? Leave a number and we go through them with you, whether or not you fix them with us.
What we set up
Every form tagged at source
The enquiry arrives carrying the channel, the campaign and the page it came from. Nobody has to ask the customer how they found you.
Calls counted
A tracked number goes on the site. For a lot of businesses most enquiries come by phone, and a setup that counts only forms misses them.
Consent wired to the tracking
POPIA here, and GDPR if you sell into Europe. Declining stops the tracking rather than only appearing to.
Tested end to end
We submit the real forms and press the real buttons, then check that each one arrived and carried its source.
Checked again after a month
Tracking breaks when the site changes, so the first check after handover is part of the work.
What we find broken
The form was replaced and never re-tagged
Enquiries still arrive. The reporting shows a cliff on the day of the redesign.
Everything is counted as direct
The source is stripped somewhere between the ad and the form. The channel that works is invisible, and the one that does not keeps its budget.
The phone is not counted
Only forms are tracked, so every enquiry that comes by phone is missing from the numbers.
The consent banner blocks the tracking it governs
Nothing is recorded, and the month reads as a bad month rather than a broken tag.
This is why tracking comes before a dashboard. A dashboard built on broken tracking is a confident wrong answer.
After delivery
A form gets replaced, a page moves, or a tool changes something on its side. The numbers keep arriving and they look normal.
A month after handover we run the tests again: the same forms, the same buttons, the same check that each one carried its source. Anything broken, we repair.
After that, the monthly check is part of a care plan. Without one, you can call us when the numbers look wrong and we quote the repair.
You get written notes on what is tracked: every event, where it fires and what it is called. Anyone who takes it over can follow it.
Access
We need access to your site, your ad accounts and wherever enquiries land. We take the least access that does the work, inside your own accounts, and you can remove it in one click.
We do not add third party trackers you did not ask for. The setup is yours, in accounts in your name.
Pricing
| What | Cost |
|---|---|
| The audit of what your site records today | No charge |
| The first conversation: one call, our homework, a written solution and a price | No charge |
| One site, its forms and call tracking, tested end to end | Quoted per project |
| More sites, more sources or several regions | Quoted per project |
| The monthly check that it is still working | Part of a care plan |
What moves the price: how many sites and forms, how many sources and campaigns need tagging, and whether calls come into one number or several. The number is in the proposal before anything starts.
The numbers, in one place
- The audit of what your site records today is free.
- The setup is quoted per project.
Questions
Questions
Analytics installed is not analytics configured. The tag counts visits. The events under it are what tie an enquiry to a source, and those get set up one by one. The setups we open usually have the tag and none of the events.
Then call tracking is the part that matters. A tracked number on the site tells you which channel made the phone ring. Forms get set up too, but the calls are where your answer is.
Yes, with consent handled properly. POPIA requires you to tell people what you collect and let them decline. We wire the banner to the tracking, so declining stops it. If you sell into Europe, GDPR applies as well and the consent is set up for it.
No. Where you would rather not send visitor data to Google, we set up an alternative that keeps the data in your own account. It has its own monthly cost, paid to the provider, and you get that number before you commit.
The next step
Get your free tracking audit.
Give us your website address and we send back what fires, what does not, and what it is costing you in enquiries you cannot trace.
Or email [email protected]. The first call is free.