We ask what you need before you can quote or book
Usually three answers, sometimes four. We argue for fewer.
Bring in the business
Forms and booking that arrive ready to act on
The customers who phone you will carry on phoning you.
This is for the ones who will not, at nine at night, when your competitor's form is one thumb-tap away and yours asks for fifteen fields. And if what you sell has a time slot, the deposit is the whole story. A deposit taken at the moment of booking is usually the change that does most to the no-show list. On twelve slots at R450, two no-shows a week is R46,000 a year walking out of the diary.
01
What a good form actually does
- Asks the two or three things you need in order to quote, and nothing else. Every extra field loses people, and the ones you lose are the ones in a hurry, who are also the ones ready to buy.
- Adapts as they answerSomeone asking about a kitchen gets kitchen questions. Someone with a burst geyser gets asked how bad the water is and nothing about tile finishes.
- Arrives somewhere you already lookWhatsApp, your inbox, the job sheet, your team channel. Not a website dashboard you log into once a fortnight.
- Answers the customer within secondsA confirmation saying what happens next and when, so they stop shopping around while they wait for you.
- Gets logged with a date and a sourceSo in three months you can see which suburb, which service and which advert actually brought work in, rather than guessing.
02
When the slot itself is what you sell
An enquiry form starts a conversation. A booking flow finishes one. If your service has slots, the booking flow is worth several times the form.
- Real availability, read from the calendar or register your team already keeps, so nobody double books.
- Capacity and cut-offs. Twelve places in the class, bookings close two hours before, and a waiting list that fills the space the moment someone cancels.
- A deposit taken at the point of booking, through the payment provider you already use.
- Reminders that go out on their own, at the hour you choose, by email or on WhatsApp.
- Cancel and reschedule links, so a Thursday evening change never becomes a phone call to you.
03
Where the answer can land
| Your business | What arrives | Where it lands |
|---|---|---|
| Trade or installer | Job type, suburb, photo, how urgent | WhatsApp to the owner, plus a line on the job sheet |
| Fitness or kids club | Class, child's name and age, signed waiver | The class register and the coach's phone |
| Travel operator | Dates, party size, budget band, interests | The enquiry list, sorted by departure date |
| Accounting or legal practice | Service needed, entity type, deadline | The new client list, with the deadline already set as a task |
| Retail or hospitality | Table, party size, special request | The booking sheet at the pass |
04
What it costs
Quoted per job, and you see the number before anything starts.
What moves the price: how many questions the form asks, whether it books against real availability, whether a deposit is taken, how many venues, coaches or rooms are involved, and whether there are waiting lists and cut-off rules.
WhatsApp reminders run through a message provider, who charges per message. That is cents, and you pay it to them directly, not to us.
What brings the price down: one clear owner for the enquiries, and a willingness to cut the form to three questions. We push for both.
05
How we build it
We decide where it lands and who owns answering it
A form with no named owner is a form that gets ignored by two people at once.
We build it into your site, in your look, designed for a thumb before a mouse.
We test it as a stranger would, including the person who fills in half of it and gives up, and the one who types their own number wrong.
We write the confirmation and the reminder in your voice, not in software English, and you approve the wording before anything goes out.
What we connect to, and what we never touch
Work happens over screen share. Nobody needs to be in a room for this one.
- Your website, as an editor login you create.
- Your calendar or booking system, connected by you from inside your own account so availability is read correctly.
- The destination, whether that is a WhatsApp number, an inbox, or the place you already record jobs.
- Your payment provider, only if you are taking deposits, and only on the permission needed to request a payment.
You grant each one, you can revoke each one in a click, and none of it needs your bank login. On the enquiries themselves, you are collecting personal information, so POPIA applies. The consent wording goes into the form, the data stays somewhere you can export it from, and it does not get sent anywhere you have not agreed to.
07
When a form is the wrong tool
- Your customers phone, and always will. Then the job is making the number tappable on a phone and making missed calls visible to someone, not building a form nobody fills in.
- Every job needs a site visit before you can price it. Then the form has one purpose, which is to book the visit. Do not make them describe the job.
- The enquiries you already have wait three days for an answer. More of them will not help. Sorting out who answers, and by when, comes first, and it is a cheaper job than the form. We can help with only that part if that is where you are.
The numbers, in one place
- Quoted per job, and you see the number before anything starts.
- What moves the price: how many questions the form asks, whether it books against real availability, whether a deposit is taken, how many venues, coaches or rooms are involved, and whether there are waiting lists and cut-off rules.
Straight answers
Questions owners ask us
Some, and we build for it. Invisible checks that do not annoy real people, no email address published in plain text on the page, and filtering on the obvious junk. You should not be looking at bot enquiries every morning.
Yes, through a provider you already use or one we set up. For anything with a time slot this is usually the change that pays for the whole build inside a season.
Google Calendar and Outlook are straightforward. A booking system built for your industry depends on what it allows, and we check yours by name before quoting rather than promising blind.
Yes. Enquiries can be assigned, and anyone can see which have been answered and which are still sitting there. Owners often tell us that visibility was worth more than the form.
Usually yes. We look at what your site is built on first and tell you if it is going to fight us.
The next step
Send us the three questions you ask a customer on the phone before you can quote, or a screenshot of the form you have now.
WhatsApp or call +27 73 932 6852, or email [email protected]. We design the shortest version that still gets you what you need, and tell you what it lands at. Twenty minutes on a call works too if you would rather talk it out.
Or email [email protected]. No slides, and no invoice for the conversation.